The licensing and acquisition division of a national healthcare manufacturer required a business intelligence strategy that would provide targeted information on intellectual property, VC investments, licensing/acquisition target activity and shifts in competitor strategy. Access Information Services partnered with another firm to design a weekly in-house current awareness tool tailored to the needs of the 20 -person division. Soon, other functional areas later requested access and expansion of coverage. System use doubled within a year and was leveraged across international divisions.
Quantitative analysis showed that the system, built from in-house tools, saved an average of 3 hours per week in research per recipient and was credited with enhancing decision making at the task and executive levels within strategic marketing, marketing, R&D, clinical and finance.
Overall savings per person in reduced research time and duplicative subscriptions was objectively estimated to be approximately $5,500 per recipient per year.
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